‘Media Guerrilla’ Harrington Jacket
Harrington style jacket by FPAR (Forty Percents Against Rights) with embroidery
detailing throughout as well as a small chest patch and woven label tag on the hem.
Metal zipper closure, snap button hand pockets, and adjustable sleeve cuffs.
Outer 100% cotton Lining 100% polyester.
* “What is guerilla media? It is a type of publicity.
The term was popularized by Jay Conrad Levinson's 1984 book
Guerrilla Marketing. ... As traditional advertising media channels—
such as print, radio, television, and direct mail—lose popularity,
marketers and advertisers have to find new strategie toget
their commercial messages to the consumer.” *
Size S / 1
Shoulder - 43cm
Pit - 47cm
Length - 61cm
Sleeve - 60.5cm