Issue 7 - Masters of Marketing



Wallet is a fashion commentary publication dedicated to creating a critical dialogue within the fashion industry.  
Each print explores a different facet of the fashion industry and pushes the discussion forward while
staying concise and compelling.

The controversial and creative themes of marketing, promotion, and myth making within the fashion
industry are explored. Pierre Rougier and Patrick Scallon discuss working with notoriously reclusive designers
such as Maison Martin Margiela and Yohji Yamamoto while Gia Kuan talks about working in the high strung
New York scene and running public relations for companies such as Dover Street Market and Telfar. 

Visual content by Issey Miyake, D’Heygere, Chalayan, Standard Clothing, Eckhaus Latta, Syna Chen, Random Identities, Comme des Garçons, Y/Project, Giovanna Flores, Creatures of the Wind, Kostas Murkudis, Admir Batlak, Prada, SC103, Sportmax, Thebe Magugu and Vivienne Westwood.

4.25’’ x 8.75’’
60 pages